Companies such as Gallup, Simmons and Young & Rubicam, who outsource the data capture and analysis of their market research projects to OSC, rely on our highly trained Service Bureau staff to expedite the most complex projects quickly, accurately and on time. With multiple scanners, processing computers and data entry terminals that can be operated around the clock, the OSC Service Bureau can handle virtually any size project. In fact, Young & Rubicam has entrusted its Brand Asset Valuator (BAV), a study conducted in over forty countries worldwide with over 350 consumers, to the OSC Service Bureau for over seven years. According to Michele Jee, Director of Research at Young & Rubicam, “Prior to our relationship that began seven years ago, we tried other avenues that could not produce accurate data in a timely fashion. OSC has made the BAV study the most successful tool being used by companies to determine advertising budgets worldwide.” No wonder so many of our long term clients are so satisfied with OSC’s Service Bureau, they contract with OSC for their scanning projects. From template setup to data delivery, OSC has all the right answers.
SERVICE BUREAU – Processing a project – step by step
PROCESSING OF REAL DATA
The Data Entry operator is automatically presented with questionable data on-screen. Using heads up data entry, the operator enters the data highlighted on the presented images.
Verification may be performed on all or some portions of the entered data at variable percentages. Verifying is a fast and efficient step. Entry errors are found and corrected, reassuring the accuracy of the data.
The captured / keyed data is then finalized. In this step all data is merged into one of many selecteable output formats, such as:
The quality control team assures the accuracy of the data. They check all aspects of the job from prepping to the final delivery of data.
Data is tabulated by OSC personnel. Upon completion, the data is delivered via one or more different methods: email, FTP, CD, DVD, web services, etc.